Job Title:  VP, Publicity

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

Reporting to SVP, Content Publicity, Events and Awards, the Vice President, Publicity is responsible for creating and overseeing a team to execute the communications and program publicity campaigns for STARZ Original Series. This role requires a  strategic and critical thinker with creative, out-of-the-box ideas, strong public relations skills and solid press relationships across multiple platforms. Takes initiative and ownership of their assignments and is effective at cross-functional collaboration with different disciplines and stakeholders, and able to interface effectively with Senior executive team and staff at all levels. Must have strong written, verbal and organizational skills; problem solver; good judgment, ability to adapt quickly under pressure and strong leadership skills.

 

The Vice President, Publicity will lead and manage the development and implementation of all efforts around publicity on assigned STARZ Original Series, including but not limited to developing and executing a comprehensive PR strategy, press outreach, the writing and reviewing of press releases, press kits and presentations, events, crisis management, media exposure for talent and producers, and the positioning of assigned series with press and in the industry that elevates the overall STARZ brand.
 

Responsibilities

  

  • Develop and lead press campaigns for STARZ Original Series. Works closely with SVP of Publicity to develop and supervise the implementation of goals, strategies, tactics and timelines to create PR plans for assigned original programming and network marketing/branding efforts. This includes supporting all original programming, special programming initiatives, unit publicity, premieres & screenings and network image efforts in the media.
  • Execute effective public relations plans through day-to-day supervision of publicity staff and agencies/consultants.
  • Manage large-scale, high-visibility projects and possess excellent time management and organization skills, with a reputation for flawless execution and management
  • Collaborate cross-functionally across marketing, social media, affiliate, events, international, programming and corporate and brand communications teams.
  • Identify and successfully pitch programming, campaigns and initiatives to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond timely to media requests.
  • Monitor competitive landscape and stay ahead of industry trends.
  • Manage and coordinate Festivals (Sundance, TIFF, SXSW, etc.) as it pertains to your series
  • Secure and coordinate media opportunities and brief/prep/media train talent and producers for media interviews, speaking opportunities and panels.
  • Work closely with the SVP, Publicity on any crises related to series assigned, including but not limited to writing talking points, Q&A, statements, etc.
  • Support execution of awards campaign strategy for key series/talent in coordination with the SVP Publicity, Director of Awards and awards consultants.
  • Oversee launch memos and wrap reports for STARZ Original Series reflecting all press coverage and ad equivalency.
  • Liaise with production, affiliates, marketing, and digital/social teams, maintaining the flow of information across the various teams. Must possess the ability/willingness to collaborate across groups and disciplines.
  • Travel to and represent STARZ at various events.

Qualifications & Skills

  • 10+ years of experience in a related role within a corporate environment
  • Strong leadership skills and ability to navigate and lead direct reports through challenges effectively.
  • Be able and willing to think strategically
  • Be a clear and concise communicator – a great writer and clear talker. Someone who can organize, clarify and communicate ideas simply, succinctly and accurately with attention to detail
  • Have excellent media relationships and a proven track record of launching successful show campaigns
  • Superb written, verbal and interpersonal skills are essential as is an ability to speak and think clearly and creatively and generate new ideas on a regular basis.
  • Be able to manage multiple shows simultaneously under deadline and thrive in a high energy, fast-paced environment
  • Have experience managing agencies, be effective in dealing with talent, talent reps, journalists and other media influencers
  • Have experience managing teams of 3 or more
  • Have the ability to think innovatively
  • Be able to identify, nurture and help refine compelling creative ideas and concepts
  • Flourish in a 'hands on' role, adding value at different levels
  • Have a point of view
  • Be adaptive and willing to change course as needed
  • Have integrity, sound judgment and be willing to question actions inconsistent with company values

About Starz

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company. 


With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.


Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.  

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles