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Job Title:  Sr. Product Manager, Marketing Technology, OTT

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

We are seeking a data-driven, detail-oriented product manager with proven digital/mobile experience to drive our marketing automation technology efforts. You will be responsible for building and executing against a technology roadmap that maximizes the efficiency of our marketing efforts. 

 


This person will work closely with our marketing, product, and engineering teams to execute against tool integrations and use case enablement. In this role, you will be charged with gathering business requirements from Marketing, defining product requirements and user stories, working with engineering teams to design solutions and implement the stories, and approving completed work as part of User Acceptance Testing. The role requires a passion for results, a commitment to prioritization, and an attitude that anything is possible. 

 


You will have extensive experience with marketing technology tools, 3rd party vendors, and the use of technology to maximize the efficiency of marketing dollars.

 


This is an exciting opportunity for the right entrepreneurial and analytical candidate, who wants to join a fast-paced team and feels at home in both Marketing and Technology. This will be a cross-functional role where you will have significant responsibility to drive new capabilities across all facets of the Marketing discipline through technology. You are a well-rounded top-performer who is analytical, can deftly navigate ambiguity, has excellent communication skills, uses experimentation to create competitive advantage, and has great product instincts.

 

 

Responsibilities:

  • Build out the marketing technology strategy and own the roadmap
  • Evaluate and recommend 3rd party tool integrations, and potential add-ons
  • Partner closely with Legal, Finance, Insights & Analytics, Product, Engineering, and Marketing teams to ensure tools are used appropriately
  • Evangelize the use of the tools across marketing teams and agencies, leading trainings as appropriate
  • Liaise with vendors and customer success managers to stay abreast of current/upcoming features that may improve results for our marketing teams
  • Work with product and engineering to prioritize and see through integrations and use case enablers
  • Stay abreast of industry trends and make recommendations for automating acquisition efforts
  • Oversee the flow of data between Marketing Technology tools and work with engineering, BI, and analytics to ensure consistency and accuracy of events/attributes match intended marketing goals
  • Explore opportunities for developing tools internally vs. using 3rd party vendors and conduct ROI analysis
     
Experience & Skills:
  • 7 -10 years of experience in a product role working with a MarTech Stack, preferably in a digital, mobile, or subscription business
  • Expertise across MarTech tools (CDPs, DMPs, Journey Automation, MMPs)
  • Strong understanding of marketing technologies and a track record of delivering sophisticated marketing technology stacks across acquisition & retention marketing functions
  • Excel at juggling multiple projects, staying organized and prioritizing deadlines
  • Seasoned in managing timelines, delivery, dependencies, communication across teams
  • Comfortable in a data-driven business environment and able to pivot readily based on real-time data
  • Positive, people-oriented, and energetic attitude
  • Experience with GDPR, CCPA, and other regulations and how they impact a MarTech stack implementation
  • Experience with GA360, MixPanel, AppsFlyer, Optimizely, Decibel, Leanplum preferred

 

 

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.