Job Title:  Sr. Product Analyst, Direct-to-Consumer Apps

Department:  Strategy & Innovation

Santa Monica, CA, US, 90404

Summary of Position

The Sr. Product Analyst will work on our core direct-to-consumer products (Roku, Prime Video, Android/Google TV, iOS/tvOS). With a passion for streaming content and a deep understanding of Product Development and Product Management, the Sr. Product Analyst will help drive informed business and product decisions for STARZ based in an analytical, data-backed approach.  


  • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products
  • Partner with internal teams (Content, Engineering and Direct Response/Marketing) to solve problems and identify trends and opportunities that grow the user base
  • Research and lead launch of best-in-class subscriber acquisition flows, login flows, and user experience touchpoints
  • Build/maintain reports, dashboards, and metrics to monitor the performance of our products
  • Mine STARZ data across internal data mining tools and extract useful product insights
  • Leverage A/B testing and multivariate testing disciplines to identify areas for enhancing the STARZ user experience 

Qualifications & Skills

  • Minimum 2-3+ years of experience doing quantitative analysis and Product Development at a streaming service company, social media, retail or direct to consumer brand 
  • BA/BS in Math, Statistics, Computer Science, Product Management/Product Development, UX Strategy or other quantitative field. Advanced degrees preferred but not required
  • Possess strong experience with BI tools such as Tableau, Google Analytics, Taplytics and SQL
  • Ability to initiate and drive projects to completion with minimal guidance and communicate the results of analyses in a clear and effective manner
  • Embrace the important practice of diversity, inclusion and equity in your interactions, particularly as you relate to our customer base and influence STARZ peers
  • Possess a hypothesis-driven mentality, with a balance of being both creativity and analytical
  • Ability to creativity to look at customer challenges in new ways and propose solutions that solve product limitations while growing the business. 
  • Demonstrate enthusiasm and excitement about the role in a way that inspires the best in others 
  • Possess experience with subscription-based business(es) and are able to confidently engage in a conversation around acquisition, retention and churn. 
  • Possess proven record of successfully launching products or platforms to a large audience/customer base
  • Ability to understand the tenets of good UX
  • Experience working comfortably and confidently with engineers and developers

About the Company

STARZ (, a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.  

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)


$84,420 - $101,745

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  

Nearest Major Market: Los Angeles