Job Title:  Sr. Manager, Media Strategy & Planning

Department:  Marketing & Publicity

Santa Monica, CA, US, 90404

Summary of Position

The Senior Manager, Media Strategy and Planning is responsible for leading the development of comprehensive media strategies for Starz that drive awareness, buzz, and tune-in for the original productions. This role is integrated, so a strong background in both digital and traditional media is preferred. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization, and communication at a high level.


  • Works with the media team to manage the development of data-driven media campaigns, ensuring that all plans are strategically sound, have a clear point-of-view, and align with the overall marketing strategy.
  • Assist with media budget investments across both short and long-term projects and upfront commitments.
  • Serve as the liaison with the media research team on all measurement and attribution projects ensuring that learnings are applied wherever possible.
  • Partner with other Starz disciplines (PR, promotions, research, programming, affiliate sales) to ensure media strategies that are congruent with overall business objectives.
  • Oversee the communication and documentation of standard and non-traditional creative development and deliverable needs, from various media vendors to media agency to Starz Media to all Starz creative/production departments, and back to media agency/vendors.
  • Lead the day-to-day work flow across an internal paid media team and an external media agency.
  • Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and credits.
  • Represent Starz in the development and maintenance of numerous media vendor relationships in order to provide leadership and support to both vendors and agencies in producing efficient, effective traditional and non-traditional media ideas and executions.

Qualifications & Skills

  • Bachelor’s degree in Communications, Marketing, or equivalent field required.
  • Minimum of 5+ years of solid experience in the field of media (agency and/or client side).
  • Must have strong strategic, analytical and communications skills.
  • Must have the ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences.
  • Must have a strong work ethic, integrity and good business acumen.
  • Must be able to work collaboratively with other members of the Strategic Marketing Group and the broader Marketing, Sales and Product teams.
  • Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies.
  • Strong digital experience (including social) with a deep understanding of how to use data and insights to inform the media planning process.
  • Should be a strong negotiator and have proven track record in managing the financial and contractual flow of multi-million dollar media campaigns.
  • An experienced, highly strategic marketer who has relevant industry experience within television, entertainment, Cable/Satellite.
  • This individual will need to possess a high level of strategy skill sets as well as have proven experience in building and managing multi-tactical media plans. They will need to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective.

About the Company

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

Business Unit Overview

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.  

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  

Nearest Major Market: Los Angeles