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Job Title:  Sr. Manager, International Content Marketing

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

STARZPLAY is our premium SVOD service for international markets. We are expanding our global footprint and are looking for a Senior Marketing Manager to support this expansion. 

 

The position reports to our Executive Director of Content Marketing in our Santa Monica office and the focus of this role is to build world class campaigns for our licensed and Original titles. This is an amazing opportunity to join a fast-paced marketing team and bring the joy of premium content to entertainment fans around the world.

Key Responsibilities:
  • Oversee creative development for all international title campaigns (including toolkits: trailer, cutdowns, key art), optimizing existing workflows and developing new ones to ensure we eliminate bottlenecks
  • Proactively manage international media plans by executing placement and asset creation to ensure on-time deliverables and efficient campaigns
  • Oversee content deliverable flow in-house, brief creative teams and provide notes and feedback throughout the creative review process
  • Work with localization, creative and post-production teams to localize, version, and deliver campaign creative for publicity, direct response, media, social and partner teams as needed
  • Adapt domestic marketing materials, positioning and campaign elements for STARZ Originals for our international needs
  • Develop and manage partner relationships; communicate international campaign goals, present creative and deliver assets to multiple partners, such as Apple and Amazon
  • Liaise with studios and production companies to obtain existing assets for titles
  • Collaborate with Executive Director of Content Marketing on campaign strategy and development
  • Consolidate key information into on-brand, visually appealing decks
  • Manage and inspire direct reports to operate as a high-performing team
Experience & Skills:
  • Proven experience in media planning and creative development, from briefing to delivery
  • Managing and enhancing creative workflows and the localization process 
  • Experienced in digital creative, social media, display and rich media
  • Experience developing creative for entertainment a major plus
  • Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns
  • Concise and clear communicator
  • Second language (Spanish, French or German) is a benefit but not mandatory
  • Bachelor’s degree in marketing or related field or relevant qualification and experience
  • Minimum of 6 years + work experience. International marketing experience is a major plus
About the Company:

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

 

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.  In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles