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Job Title:  Sr. Manager, International Audience and Marketing Insights

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

The Sr. Manager, International Audience and Marketing Insights will serve as a change agent in the company, guiding the company in our aggressive international expansion efforts.

 

This role requires an extremely versatile skillset, and the individual to be highly collaborative and work cross-functionally to help the Insights & Analytics team provide actionable insights to the International team. The position is highly visible and includes senior management stakeholders within the international, development and marketing departments.

Responsibilities

Marketing Analytics

  • Support senior leadership to ensure all marketing related business goals are met
  • Provide marketing team with deep and actionable audience, creative and marketing platform insights
  • Partner with direct response and media buying agencies to define and implement campaign measurement of integrated marketing campaigns
  • Work closely with agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible
  • Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity
  • Provide leadership on performance marketing design strategies, including the formulation of robust test & learn strategies to drive specific learning agendas
  • Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns
  • Leverage complex models to assess optimal marketing mixes and knowledge of marketing mix modelling desirable – understanding

 

Consumption & Content Analytics

  • Partner with international team to develop methodologies and metrics for understanding content’s value to business
  • Track and report on content performance in all territories and on all platforms
  • Develop automated content performance dashboards
  • Develop performance narrative and communicate to senior executives across organization

 

Consumer Insights

  • Continually monitor and report high level consumer trends in all current and future territories
  • Plan, design and execute cutting edge customer and consumer surveys to generative qualitative insights about our customers, programming, brand and industry

Qualifications & Skills

  • College degree and equivalent work experience
  • 8+ years in marketing analytics; at least 2-years internationally focused, including the measurement and evaluation of off-line and online marketing campaign tactics
  • 5+ years working with content consumption at a top media company, preferably a television network
  • 5+ years working with data visualization tools with a strong preference for experience with Tableau
  • Strong understanding of data structures, query language and methodologies for maximizing the value of datasets

About the Company

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
 
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.  

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles