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Job Title:  Sr. Analyst, International Insights

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

Starz is currently seeking a Senior Analyst of International Insights to join the Insights and Analytics team. She/he will serve as a change agent in the company, guiding the company in our aggressive international expansion efforts.
The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the international team. 

Responsibilities:

Marketing Analytics

  • Provide marketing team with deep and actionable audience, creative, and media insights
  • Partner with multi-disciplinary teams and media partners to define and implement campaign measurement of integrated marketing campaigns
  • Identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible 
  • Partner with the Senior Manager, International Insights & Analytics on performance marketing design strategies, including the formulation of robust test & learn strategies to drive specific learning agendas
  • Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns 
  • Leverage complex models to assess optimal marketing mixes/Knowledge of marketing mix modelling desirable 

Business Intelligence

  • Build and design dashboards that enable on-going monitoring of key metrics to assess overall business health
  • Use a mix of analytic tools and SQL to access, analyze, and summarize large data sets
  • Develop processes and protocols around data monitoring/validation, ingesting, and structuring that facilitates the growth of the international team’s analytics agenda 

Consumer Insights

  • Continually monitor and report high level consumer trends in all current and future territories
  • Provide support to the planning, design, and execution of consumer and market research to generate qualitative insights about our subscribers, programming, brand, and industry
Experience & Skills:
  • College degree and equivalent work experience
  • 3+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics 
  • Strong understanding of data structures, query languages, and methodologies for maximizing the value of datasets
  • Excellent analytical and modeling skills including advanced proficiency in SQL and Excel
  • Excellent data visualization skills with a strong preference towards Tableau
  • Strong communications skills, including the abilities to translate complex customer data into meaningful insights and deliver business recommendations to key stakeholders, including senior executives
  • Deep understanding of optimization processes (e.g. A/B testing) and experimental design (e.g. identifying the variables, treatment structures, etc.)
  • Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process
  • Exceptional attention to detail
  • Statistical background including model building experience a significant plus 
  • Experience in the television industry a significant plus, but not a requirement
  • Limited travel to NY
About the Company:

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

 

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.  In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.