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Job Title:  Sr. Analyst, Growth Marketing

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

As a senior growth marketing analyst, you will be focusing on acquiring high quality customers for the STARZ OTT streaming service by developing strategies and executing on channels like Facebook, Google, Twitter, Pinterest, and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). Our ideal candidate for this role already has a strong foundation of knowledge in the growth marketing space, and has a proven track record of yielding impactful performance-oriented results. In this role, you will act as the primary strategic thinker for any given digital marketing channel.

 

 

Responsibilities:

  • Act as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Facebook, Google, Twitter, Ad Networks, Apple Search, and Pinterest
  • Partner with senior leaders in developing and working toward ROI goals with an eye on maximizing LTV and reducing CAC
  • Have a strong command of the numbers on your channel - be the first line of defense in reading shifts in performance trends
  • Get hands on with large data sets - build models to analyze trends, develop strategic recommendations with goal of always improving performance
  • Work cross-functionally with our Creative, Product & Engineering, and Brand teams
Experience & Skills:
  • 2-3 years working in a quantitative role on performance-oriented channels such as Facebook, Google, Twitter, etc
  • Strong analytical skills - ability to analyze data on Excel, decipher trends, and develop strategic recommendations
  • Self-motivated with an ability to think independently, but also able to lead and motivate others toward a goal
  • Effectively communicate objectives and performance results across cross-functional teams

 

 

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

STARZ is an Equal Opportunity Employer.  This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.