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Job Title:  Manager, Growth Marketing

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

As a Growth Marketing Manager, you will be aid in driving the strategic direction of our program of acquiring high-value customers for the STARZ OTT streaming service with high visibility to senior stakeholders. You will work cross functionally to ensure that acquisition efforts are operating at high efficiency and reaching performance goals. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively.

Responsibilities

  • Work with and lead a team of channel managers and media buyers to drive execution of subscriber acquisition for the STARZ OTT streaming service
  • Develop weekly, monthly, and quarterly strategies and goals across media channels with the goal of maximizing subscriber acquisition while balancing LTV/CAC ratios
  • Own cross-channel media strategy across channels such as Facebook, Google, Pinterest, Twitter, etc. while developing a robust and prioritized testing roadmap
  • Work cross-functionally with our Creative, Analytics, Product & Engineering, and Brand teams
  • Aid in overseeing substantial media budgets, budget tracking, as well as the budget reconciliation process
  • Develop and foster strong relationships with Channel Partners and media agencies
  • Be willing to get hands on with large data sets - analyze trends, design and execute A/B tests, and develop strategic recommendations with goal of always improving performance

Experience & Skills

  • 3-4 years working in a performance marketing leadership role
  • Degree in an analytical or quantitative field strongly preferred
  • Strong analytical skills - ability to analyze data in Excel, decipher trends, and develop strategic recommendations
  • Self-motivated with an ability to think independently, but can quickly pivot to brainstorming in a group setting
  • Effectively communicate objectives and performance results across senior stakeholders on cross- functional teams
  • Prior experience working on performance-oriented channels such as Facebook, Google, Twitter, etc
  • Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization

About the Company

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
 
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.  

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles