Job Title:  Executive Director, Originals Marketing

Department:  Marketing & Publicity

Santa Monica, CA, US, 90404

Summary of Position

The Executive Director of Originals Marketing is the Series Lead across multiple original titles and will drive high-profile 360 campaigns through positioning, strategy and creative development. This role is for a dynamic thought-leader energized by crafting consumer-driven marketing strategies and developing ground-breaking creative assets. In this role, the Executive Director drives the ideation of high-profile, strategic campaigns with innovative and culturally impactful creative across Print and AV that drive acquisition and cultivate strong fan bases.


  • Lead 360 launch campaigns crafting marketing strategies, campaign positioning, creative strategy and developing creative assets like key art and trailers to drive acquisition, audience retention and brand awareness
  • Oversee originals marketing presentations, decks, and briefs and present marketing plans to both internal and external stakeholders such as Showrunners and Executive Producers
  • Drive creative across key campaign elements such as Key Art, Official Trailer, Teases, TV Spots, etc. and communicate all creative feedback with both third-party agencies and internal creative services 
  • Lead and oversee marketing shoots with producers, photographers, creative director and talent. Work closely with production teams and creative teams to ensure for successful 360 shoots.
  • Collaborate and efficiently work cross-functionally with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, International, Research, Legal, Programming to ensure cohesive campaign strategies and creative alignment are met for all campaigns
  • Ideate and lead buzzworthy consumer activations in collaboration with Brand, PR, Events and Digital teams to generate show and brand awareness and effectively impact business goals
  • Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line items.
  • Manage and inspire direct reports to work as a best-in-class team 

Qualifications and Skills

  • Bachelor's degree; Minimum 8-10 years of experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaigns
  • Specific experience launching television series either from the programmer side or the agency side
  • Agency experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT services
  • Strong strategic and creative skills, organization and communication skills are crucial
  • Must have an ability to multitask and manage multiple priorities
  • Must be a team player and leader with a collaborative and generative approach to the business


STARZ (, a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Annual discretionary bonus and merit increase
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)


$160,000 - $190,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law

Nearest Major Market: Los Angeles