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Job Title:  Director, International Media

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

Key Responsibilities:
•    Work with the International Marketing team to establish an overall marketing strategy for STARZ originals and STARZPLAY acquisition shows for all international markets
•    Manage media budgets, including territory allocations and media mix recommendations on a
•    quarterly basis
•    Consult on show briefs and go-to-market decks outlining international content strategies
•    Identify and execute unique marketing opportunities that drive word of mouth, awareness and acquisition
•    Work collaboratively across US, creative, social, media and publicity teams to champion
•    international ideas and execute global integrated activations and strategies
•    Work with international analytics lead to establish KPIs and develop a reporting format/cadence to ensure optimization across wholesale and retail partners
•    Lead paid media campaign strategy with our wholesale partners (Amazon, Apple, Bell Media, etc…). This includes consulting on budgets, creative and title allocations
•    Vet and onboard international media buying agencies
•    Ensure that all worldwide digital campaign assets are built for international needs that allow for scale and localization for each market
•    Create, review, and provide feedback/direction on creative assets for video, digital and out of home media
 

Experience & Skills:

•    Bachelor’s degree in marketing or related field or relevant qualification and/or experience
•    Minimum of 8-10 years experience in media planning with heavy focus on digital marketing
•    International Marketing experience highly preferred
•    Demonstrate extensive experience of marketing, preferably integrated media and analytics
•    Language proficiency or deep cultural knowledge of countries is preferred
•    Excellent organizational skills and attention to detail
•    Ability to manage multiple concurrent projects and meet tight deadlines
•    Extensive knowledge of digital creative, international campaigns and digital marketing best practices
•    Experience marketing for cable and/or digital networks, OTT work a major plus
 

 

Starz, a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly-rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 10,000 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

STARZPLAY is an SVOD service that has expanded into global markets like the UK, LATAM, and most European countries like Germany, Spain, France, Italy & the Netherlands. This role for the Director, International Media will focus primarily on developing the global media strategy and go-to-market plans for specific STARZPLAY shows in multiple territories.