Job Title:  Brand Manager, Growth Marketing

Summary of Position

The STARZ Brand Marketing team leads brand strategy and marketing initiatives that drive brand awareness and engagement across STARZ properties and platforms. The Brand Manager manages creative development for STARZ App promotions that drives customer engagement, retention, and acquisition. The role works cross-functionally to produce innovative creative in alignment with Brand and Original Series marketing campaigns. The ideal candidate has a love of brand and marketing across digital platforms. They are a creative thinker with an eye for (and obsession over) detail.

Responsibilities

• Manage real-time creative development for high output digital marketing campaigns across performance-oriented channels (Facebook, Google, TikTok, etc.)
• Partner with Growth Marketing to capture objectives, execute, and optimize promotion across digital platforms, analyzing audience trends and championing precise creative testing to ensure smart creative choices
• Partner with brand, content, and social marketing teams to align with brand and series campaigns, leveraging available assets and optimizing for direct response, promotional offer, winback and retention tactics
• Manage the production of best-in-class, innovative digital-forward creative (video, motion, still) to brief
• Initiate requests and coordinate direction, prioritization, and materials with in-house and third parties
• Act as a steward of the STARZ brand, reinforcing voice, tone, and design guidelines to facilitate consistency
• Ensure all in-house, agency, and third party ad network creative is to strategy, brand, legal, quality, and spec
• Manage and monitor asset production, partnering with Marketing Operations to ensure legitimate process, accurate creative, and on time delivery
• Manage and prioritize multiple tasks simultaneously
• Be a voracious consumer of digital content and highlight trends that can help inform new and creative marketing ideas
   

Qualifications & Skills

• Bachelor’s Degree in Marketing or similar discipline preferred
• 3-5 years of brand or digital marketing experience
• Experience working with internal creative teams and external agencies required
• Television/entertainment industry experience preferred
• Must be a team player, collaborative, proactive and flexible
• Strong attention to detail to ensure that all delivered assets conform to brand and company standards
• Exceptional written and verbal communication skills, including ability to work across departments
• Able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
• Proficient in Google Suite and Microsoft Office applications
• Experience with Workfront a plus
   

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ
With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
 
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.  
 

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)
   

Compensation

$75,810 - $93,083

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.