Job Title:  Sr. Manager/Director, Affiliate Marketing

Department:  Sales & Distribution
Location: 

New York, NY, US, 10036

Summary of Position

The Sr. Manager/Director, Distribution Marketing maximizes STARZ subscribers and revenue through marketing, promotional and point-of- sale campaigns that position STARZ services with Partner Distributors (MVPDs, vMVPDs, OTT, Mobile) on a national and local level. This role leads and executes creative marketing strategies to create consumer demand, increase subscribers, encourage viewership, and earn recognition for STE and its products and services across affiliated Distributors.  The Sr. Manager/Director, Distribution Marketing works with STE consumer marketing, public relations and research teams to build the Starz brand story and to showcase the strength of STARZ programming and product value in B2B communications and consumer marketing with distribution partners.  This position connects and curates STARZ programming and brand strategy to lower funnel marketing, anticipating how content can be leveraged to acquire and retain subscribers, working with internal teams to take base information (creative, content, talent) and develop unique, strategic plans with partners.

Responsibilities

  • Collaborates with the sales and account management teams to develop, execute, and analyze partner marketing plans and programs, both short and long-range, to ensure revenue and subscriber growth and expansion of company products and/or services with partner MVPDs
  • Works closely with internal departments to leverage synergies to maximize promotion of STARZ Original Series via partner promotional channels. 
  • Communicates Distribution marketing priorities, creative needs and campaign spending to internal departments; ensures alignment of creative assets with partner marketing objectives.  
  • Summarizes and communicates key brand, programming and consumer marketing updates to Distribution team.  Creates and maintains community resources and marketing assets for the Distribution team.  
  • Establishes and nurtures relationships with partner marketing teams and agencies to drive campaign activity across acquisition, upgrade and/or retention campaigns, programming, new product and/or packaging launches, retail, web, sales channels, etc.
  • Manages marketing funds and collaborates on monthly budget review, reconciliation, and planning in tandem with accounting and finance
  • Initiates and reviews LOAs, vendor contracts, sweepstakes rules, contest rules, creative, etc.   Ensures partner marketing initiatives are consistent with brand positioning, marketing strategies, messaging objectives, and adhere to legal compliance
  • Oversees partner participation in PR and consumer-facing events, working closely with corporate internal PR and Consumer teams
  • Establishes and maintains scalable processes that ensure best practices throughout campaign management.  Anticipates and communicates increased creative work flows to help modulate and staff for high demand periods.
  • Manages & guides creative process for developing distribution presentations
  • Responsible for understanding traditional and emerging market trends and conditions (including technology), and acquiring MVPD/industry intelligence in order to draw conclusions and make recommendations to advance growth
  • Fosters an environment of constant experimentation and learning to improve impact and return on marketing investment
  • Oversees Manager and Coordinator roles and skillfully communicate expectations to assigned staff and deliver regular, specific, and objective feedback. Execute administrative tasks and conduct formal check-ins and performance reviews as directed by Human Resources.
  • Increases team and individual marketing efforts by inspiring, motivating, and guiding others towards business and personal goal accomplishments
  • Maintains constant awareness of the direction and manage status of all projects, including anticipating needs and conflicts that unexpectedly evolve
     

Qualifications & Skills

  • Bachelor Degree, Marketing preferred 
  • Minimum seven years’ experience and established record of success as a senior marketing professional; minimum of five years of industry experience preferred.
  • Minimum four years experience working with consumer marketing initiatives
  • Minimum three years experience working in digital marketing and social media
  • Web production and digital design experience required.
  • Public relations and events experience highly desirable.
  • Strong knowledge of multi-platform marketing initiatives with major video distributors including: VOD, TVE and OTT products.
  • Strong knowledge of MVPD, OTT and Mobile providers’ platforms including different user interfaces and user experience
  • Must have strong interpersonal skills to develop and communicate vision and motivate employees while achieving company’s overall objective.
  • Strong organizational skills, attention to detail, flexibility and endurance are needed to multi-task across many projects with varying deadlines.
  • Self-motivated and detail oriented, with excellent time-management skills, strong interpersonal skills and the ability to function well in a collaborative, team oriented environment.
  • Ability to think independently, articulate thoughts and recommend solutions in a productive manner
  • Must have a strong work ethic, integrity, and good business acumen.
  • Knowledgeable in Microsoft Office – Outlook, Word, Excel, and PowerPoint, and experience with Adobe Acrobat. Experience in using InDesign, Photoshop and SharePoint preferred.
  • Master’s Degree in Business Administration preferred
  • Experience managing a team preferred
     

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ
With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
 
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.  
 

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)
     

Compensation

$134,640 - $164,230 (Director) / $97,125 - 117,495 (Sr. Manager)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City