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Job Title:  Executive Director, Consumer Strategy & Insights

Department:  Marketing & Publicity
Location: 

New York, NY, US, 10036

Summary of Position:

The STARZ Insights & Analytics team is looking for a highly motivated Sr Director of Consumer Strategy & Insights to represent the voice of the consumer within the organization. The role will provide thought leadership and act as a consultant to the marketing and development teams, to provide actionable insights and strategic recommendations in support of consumer marketing and branding initiatives and content decisions. 

 

 

The ideal person for the role has a passion for understanding consumers and their motivations and a strong understanding of market research techniques with hands on experience leading primary research projects and experience in connecting the dots between data and consumer insights to inform brand and marketing strategies.

 

 

The role is highly visible and includes senior management stakeholders within marketing, press, product, development, and affiliate.

 

 

Responsibilities:

 

  • Develop and deliver the brand strategy, including but not limited to:
    • Overall brand health and positioning and how the brand relates to the competition
    • The consumer’s path to purchase, including the barriers and drivers of engagement
    • Consumers’ experiences with the brand and the category
    • Competitive strategies and uncovering white space opportunities
    • Relevant cultural and social trends that impact the industry
  • Evaluate and contribute to channel and tactical plans to ensure that the strategic intent of the positioning is achieved
  • Utilize and develop innovative techniques to test and understand what drives success with our content. Communicate findings to development, marketing, press, and executive producers.
  • Partner with cross-functional teams to define business questions and transform them into meaningful research plans that will provide actionable insights to the organization
  • Manage and develop a small Consumer Strategy & Insights team
  • Oversee the implementation and execution of all research projects
  • Collaborate closely with the Content Analytics and Data Science teams to use qualitative and quantitative data to power sophisticated content value and subscriber value statistical models. 
  • Synthesize learnings and present actionable and contextually relevant insights to organizational stakeholders
  • Build and maintain a portfolio, and manage budget for, third party agencies, subscription, and syndicated research services
     
Experience & Skills:
  • 10+ years of relevant experience, with a passion for understanding consumers and their behavior
  • BA/BS/MS in Math, Economics, Statistics, Market Research, or other quantitative field
  • Experience in understanding consumers and research with respect to the TV and streaming landscape strongly preferred, including experience leading viewer studies such as episode testing, dial testing and concept testing
  • Experience establishing research objectives, identifying appropriate methodologies, writing surveys, creating sound sampling and weighting schemes, and analyzing results based on business and research objectives
  • Hands on expertise managing and conducting the entire research process from research framing, questionnaire design, vendor selection and management, to distilling raw data into actionable insights and adapting for multiple stakeholders
  • Experience managing a customer panel
  • Strong understanding of statistical terms and research methodologies and study designs, such as segmentation, brand tracking, discrete choice, conjoint analysis, pricing, regression and correlation analysis, user-testing, positioning
  • Excellent reporting and analysis skills including the ability to distill raw data into actionable insights, and create clear, concise and actionable reports with the ability to make strategic recommendations based on business needs
  • Comfortable working in a fast paced, quickly changing and growing environment without sacrificing quality
  • Strong project management, organizational skills to ensure the ability to handle multiple projects simultaneously
  • Experience working with senior executive management
  • Strong written and verbal communication and presentation skills
  • Proficient in Microsoft Office PowerPoint, Word, Excel. Experience working with SQL a plus
  • Experience working for a marketing research agency, brand strategy consultancy, advertising agency, or client-side experience in a market insights/analytics function a plus
  • Occasional travel to Los Angeles (4-6x year)
     


 

 

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City