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Job Title:  Account Manager, Revenue Marketing

Department:  Marketing & Publicity
Location: 

New York, NY, US, 10036

Summary of Position:

The Account Manager, Revenue Marketing is responsible for securing and executing on revenue and subscriber growth strategies with domestic Multichannel Video Programming Distributors (MPVDs) affiliated with Starz Entertainment.  This position works directly with MVPD sales and marketing teams to increase STE service subscribers through multi-tactical consumer marketing campaigns and affiliate sales channel programs while driving viewership and recognition for STE and its products and services in the marketplace.    

 

 

Essential Duties and Responsibilities: 

  • Develop and implement strategy to maximize STE subscriber unit and revenue growth with affiliated MVPDs across their national operational footprints.  Ensure that all activities provide optimal value to STE respective of affiliate agreement terms and economics. 
  • Establish and nurture relationships with MVPD decision makers including call center and sales channel stakeholders.  Understand key objectives, challenges and opportunities for STE within affiliate business units in order to facilitate the advancement of STE objectives and initiatives.
  • Implement marketing and sales channel initiatives with affiliated distributors for the promotion of STARZ services and Original Programming resulting in increased sales volume, subscriber retention and revenue growth.  Formulate campaign plans that will maximize ROI for STE; negotiate campaign terms with affiliate decision makers that result in favorable ROI outcomes.
  • Ensure that all Affiliate POS employees understand key features of STE products and how to present them during a customer interaction. Plan what training tactics will be applied to each POS audience what resources need to be developed, and how ongoing training will be implemented by STE.  Conduct in-person and remote product training for affiliated POS employees. Work with internal departments to develop customized training tools and support training plans.
  • Develop and implement STE product sales incentives at the Affiliate point of sale to support STE marketing strategies, drive SMP and EMP sales and promote STARZ and STARZ ENCORE programming.  Conduct analyses to ensure a positive return on investment for STE.
  • Create materials and training presentations to drive performance with POS agents and continually assess and make necessary corrective adjustments to incentive programs.
  • Troubleshoot affiliate environment, market conditions, and competitive situations to meet or exceed goals. 
  • Track subscriber and revenue results and forecasts of each assigned business unit to ensure revenue growth goals are achieved and exceeded.
  • Maintain customer databases and orders for marketing materials distribution.
  • Consistently demonstrate leadership and teamwork.  Provide clear and concise updates to team, sharing findings, best practices and information that the team may find helpful. 
  • Continually develop new ideas to improve business performance. Increase team or group selling efforts by inspiring, motivating, and guiding others toward goal accomplishments.

 

 

Additional Duties and Responsibilities May Include:

  • Support Director, Revenue Marketing as needed with implementation of affiliate initiatives.
  • Utilize and understand information of the marketplace, affiliate business initiatives, competitive activities, and available resources to derive business plans. 
  • Create and execute business plans as part of the overall company, division, and region subscriber growth strategies. 
     
Experience & Skills:
  • Bachelor’s degree preferred; five (5) years’ experience in a sales and marketing role, preferably within the TV entertainment field.
  • Proficient in all Microsoft Office applications, including Word, Excel, and PowerPoint software applications.
  • Exceptional communication and organizational skills.  
  • Ability to travel 75%

 

 

Other Requirements: 

  • Experience in cable, satellite, telecommunications, or entertainment industry a plus but not required.

 

 

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City