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Job Title:  Account Manager, Revenue Marketing

Department:  Marketing & Publicity
Location: 

New York, NY, US, 10036

Summary of Position:

The Account Manager, Revenue Marketing is responsible for securing and executing on revenue and subscriber growth strategies with domestic Multichannel Video Programming Distributors (MPVDs) affiliated with Starz Entertainment.  This position works directly with MVPD sales and marketing teams to increase STE service subscribers through multi-tactical consumer marketing campaigns and affiliate sales channel programs while driving viewership and recognition for STE and its products and services in the marketplace.    

 

 

Essential Duties and Responsibilities:

  • Develop and implement strategy to maximize STE subscriber unit and revenue growth with affiliated MVPDs across their national operational footprints.  Ensure that all activities provide optimal value to STE respective of affiliate agreement terms and economics. 
  • Establish and nurture relationships with MVPD decision makers including call center and sales channel stakeholders.  Understand key objectives, challenges and opportunities for STE within affiliate business units in order to facilitate the advancement of STE objectives and initiatives.
  • Implement marketing and sales channel initiatives with affiliated distributors for the promotion of STARZ services and Original Programming resulting in increased sales volume, subscriber retention and revenue growth.  Formulate campaign plans that will maximize ROI for STE; negotiate campaign terms with affiliate decision makers that result in favorable ROI outcomes.
  • Ensure that all Affiliate POS employees understand key features of STE products and how to present them during a customer interaction. Plan what training tactics will be applied to each POS audience what resources need to be developed, and how ongoing training will be implemented by STE.  Conduct in-person and remote product training for affiliated POS employees. Work with internal departments to develop customized training tools and support training plans.
  • Develop and implement STE product sales incentives at the Affiliate point of sale to support STE marketing strategies, drive SMP and EMP sales and promote STARZ and STARZ ENCORE programming.  Conduct analyses to ensure a positive return on investment for STE.
  • Create materials and training presentations to drive performance with POS agents and continually assess and make necessary corrective adjustments to incentive programs.
  • Troubleshoot affiliate environment, market conditions, and competitive situations to meet or exceed goals. 
  • Track subscriber and revenue results and forecasts of each assigned business unit to ensure revenue growth goals are achieved and exceeded.
  • Maintain customer databases and orders for marketing materials distribution.
  • Consistently demonstrate leadership and teamwork.  Provide clear and concise updates to team, sharing findings, best practices and information that the team may find helpful. 
  • Continually develop new ideas to improve business performance. Increase team or group selling efforts by inspiring, motivating, and guiding others toward goal accomplishments.
     
Experience & Skills:
  • Support Director, Revenue Marketing as needed with implementation of affiliate initiatives.
  • Utilize and understand information of the marketplace, affiliate business initiatives, competitive activities, and available resources to derive business plans. 
  • Create and execute business plans as part of the overall company, division, and region subscriber growth strategies. 

 

 

Qualifications:

  • Bachelor’s degree preferred; five (5) years’ experience in a sales and marketing role, preferably within the TV entertainment field.
  • Proficient in all Microsoft Office applications, including Word, Excel, and PowerPoint software applications.
  • Exceptional communication and organizational skills.  
  • Ability to travel 75%

 

 

Other Requirements:

  • Experience in cable, satellite, telecommunications, or entertainment industry a plus but not required.

 

 

STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance, Eligible employees will enjoy paid time off in the form of vacation and company holidays. 

 

 

STARZ is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

 

 

STARZ is the ultimate destination for OBSESSABLE TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions.

 

 

Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television networks (Starz Networks) and global content distribution (Starz Distribution), www.starz.com. The Starz Networks operating unit is home to the flagship STARZ® brand with 24.0 million subscribers in the United States as of March 31, 2016, with the STARZ ENCORE℠  network at 32.4 million subscribers. Through STARZ, the company provides high quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services. STARZ is sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms. Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming. The Starz Distribution operating unit is home to the Anchor Bay Entertainment, Starz Digital, and Starz Worldwide Distribution divisions. In addition to STARZ Original series, Starz Distribution develops, produces and acquires movies, television and other entertainment content for worldwide home video, digital, and television licensing and sales.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City