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Job Title:  Sr. Product Manager, Subscriber Acquisition, OTT

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position:

We are seeking a data-driven, detail-oriented product manager to join our growing SVOD product team. This PM will execute STARZ OTT subscriber acquisition efforts across all of our domestic and international web, mobile and TV platforms.
  


In this role you will own and shape the STARZ acquisition funnel through enhancements and optimizations to our subscriber buy, renewal and cancel flows across all mobile, web and 10ft platforms.

Responsibilities:
  • Drive continuous improvements to our subscriber acquisition funnels through rigorous analysis and optimization
  • Create and maintain technical product documentation for new feature enhancements
  • Refine, prioritize and execute on product enhancements in the product roadmap
  • Liaise with 3rd party vendors as needed; work with internal engineering teams to integrate and/or enhance existing capabilities
  • Articulate and validate key product assumptions through research, user testing, and A/B testing
  • Set and track key performance metrics
  • Partner with growth marketing team to make sure paid media is spent efficiently
  • Partner with CRM team on optimizing onboarding and conversion-to-paid
Experience & Skills:
  • 4+ years of experience as a technical product manager driving significant cross-organizational features to launch
  • Experience with bundles and integrations is preferred
  • Solid understanding of SEO
  • Pricing/promotion experience is desired
  • Excel at juggling multiple projects, staying organized and prioritizing deadlines
  • Strong written and verbal communication skills
  • Effective at managing timelines, delivery, dependencies, communication across internal and external teams in a matrix organization
  • Product management experience within ecommerce, subscriptions, high tech, software and/or wireless/telecom/OTT industry highly desired
About the Company:

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

 

 

 

Lionsgate is an equal employment opportunity employer.  All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.  In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.