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Job Title:  VP, Global Paid Media & Analytics

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate has an immediate opening for a Vice President of Global Paid Media & Analytics MPG Marketing department. This position will report to the Senior Vice President and work to create innovative paid media campaigns across all lifecycles of a diverse slate of films. 

Responsibilities

  • Liase with media agencies in the development and execution of strategic integrated lifecycle media campaigns - theatrical through home entertainment – across all paid media including Digital, Social, Television, Outdoor, Radio, Search, etc.
  • Manage plan feedback and approvals working closely to review and communicate detailed direction in conjunction with their direct reports and to the media agencies.
  • Oversee media campaign optimizations based on media performance and team/agency recommendations
  • Track and manage budgets across all titles
  • Create and distribute necessary filmmaker materials for media – one sheets, filmmaker decks, filmmaker email updates, etc.
  • Review end of campaign recaps and provide insights for future campaigns
  • Track annual commitments across co-op partners & other annual media commitments including gathering spends across divisions within the company and as it pertains to all 3rd party titles
  • Communicate media strategy and plan feedbackwith UK for all titles distibuted across markets
  • Work collaboratively with internal marketing disciplines to align media campaign strategies and efforts with larger marketing campaign objectives

Qualifications & Skills

  • BA/BS Required
  • Minimum of 7+ years of experience working at a media agency and/or relevant industry experience (preferably entertainment industry experience)
  • Strong written and verbal communication skills
  • Leadership experience / experience leading a team
  • Ability to thrive in a fast paced work environment
  • Experience with complex inter-department navigation & collaboration
  • Strong mathematical/media math and analytical abilities
  • Strong proficiency in MS Office required

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide. 

Business Unit Overview

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
 
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
 

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  


Nearest Major Market: Los Angeles