Job Title:  Manager, Regional Publicity, Events & Special Projects

Department:  Marketing & Publicity

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate has an immediate opening in our Theatrical Publicity group for a Manager, Regional Marketing, Events & Special Projects, who will report to the Vice President, Earned Media, Events & Special Projects. 

Regional Marketing Responsibilities

  • Manage publicity and promotional activities for all activated markets; managing 22 field agency offices spanning 50 US markets, Canada, and targeted agencies
    • Develop regional strategy in conjunction with Vice President. 
    • Develop agency directives and corresponding documents on each campaign. 
    • Oversee, manage and set nationwide screening programs- screenings to include press, promotional, word-of-mouth and special requests from filmmakers. 
    • Direct and manage agencies to pitch print, TV, radio and online press to secure coverage during production, trailer launches, first looks, junkets, premieres, PA tours and other press events
    • Coordinate regional interview requests throughout theatrical and home entertainment campaigns
    • Pitch regional press where applicable
    • Coordinate all Los Angeles, New York and regional promotions with radio, print, television and online partners- work with the media team to leverage promotions with media buys. 
    • Manage daily press breaks for internal and external distribution with national team. 
    • Review and approve regional promo print ads ensuring the appropriate assets are used. 
    • Compile and generate final reports and highlights at the end of each campaign for all regional publicity and promotional activities in conjunction with Coordinator.  
  • Manage promotional item life cycle for all campaigns including ideation, legal approvals, creation. Coordinate with internal departments, distributors and external agencies for ordering & delivery to respective accounts.
  • Pitch and organize satellite media tours and radio media tours.
  • Plan and execute publicity appearance tours, promotional efforts at film festivals, conventions and publicity tie-in events. Responsible for coordinating all logistics- securing screening time slots, booth space, panel time slots, press (in studio TV & radio, organizing press days, etc), advertising, talent travel and hotel accommodations, etc.
  • Work with Distribution to manage Field rep coverage for trade screenings and loyalty screenings; manage trade screening and loyalty screening charts.  
  • Help manage all aspects of Global Press Junkets which includes but not limited to: 
    • Add dates to the MPA calendar. 
    • Book hotel rooms and function space. Place banquet orders with hotel.
    • Create press invitation and route through legal. 
    • Work with internal teams and external agencies to get press interest for talent approvals. 
    • Coordinate junket travel for press and work with press to track run dates and secure junket pieces. 
    • Craft overall schedule for the junket. 
  • Oversee and communicate with all national and regional critic groups including member lists, screening deadlines and announcement dates
  • Manage and oversee all field/digital initiatives. Responsible for forging relationships with social media influencers and field online press and work with them on securing coverage. Build on existing stunts/sites/programs the digital team is launching and help create new and innovative digital activations in the field. 
  • Track and manage field budgets for film campaigns. 
  • Compile and generate final reports and highlights at the end of each campaign for all regional publicity and promotional activities. 
  • Staff special events including premieres, press days, content days, experiential activations and regional PA tours

Events and Special Projects Responsibilities

  • Assist with all Special Events logistics which may include but not limited to: 
    • Secure date with MPA
    • Reserve screening & party venue 
    • Work with production vendor on carpet and party ideas, design, logistics etc 
    • Coordinate with creative on materials needed for the event
    • Coordinate with Exhibitor Relations for additional branding opportunities 
    • Work with Partnerships team on any brand partner executions and deliverables. 
    • Manage overall guest list with production vendor, as well as sending internal invites. 
    • Create staffing documents for events. 
    • Track event budget expenses and submit vendor invoices
    • Send post event recaps to executives and filmmakers. 
  • Conceptualize and execute various stunt ideas on films. 

Qualifications and Skills

  • Minimum 3-5 years of industry related experience; publicity experience preferred.
  • Experience with Photoshop, Adobe Illustrator and InDesign required 
  • Ability to communicate tactfully and effectively with internal departments and external clients. 
  • Very strong and effective written, verbal and presentation skills 
  • Highly organized and detail oriented
  • Ability to successfully manage multiple projects and deal with deadline pressure

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  

Nearest Major Market: Los Angeles