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Job Title:  Manager, Global Paid Media Integrations & Digital Custom Content

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate is seeking a highly motivated, innovative, and creative Global Paid Media & Analytics manager. This position will be responsible for media integrations and digital custom content partnerships across all paid media campaigns working closely with the Director(s) and reporting into the SVP who oversees all paid media efforts for the Motion Picture Group.

Responsibilities

  • This person will be responsible for industry leading custom media content partnerships architecting creative custom media integrations tied to media campaigns and that align with the overall marketing campaign.
  • Develop custom marketing ideas, working closely with the media partners, while working and aligning with internal stakeholders to ensure successful campaign development and execution.
  • Participate and lead brainstorming sessions with media team, media agency, and media partners to build best in class media integrations across TV, social & digital.
  • Work collaboratively with internal theatrical marketing disciplines to align efforts with larger marketing campaign objectives.
  • Manage the entire process from inception through to execution being responsible for timelines and deadlines including idea creation, content capture, production, approvals, and implementation as part of the overall media campaign.
  • Develop filmmaker briefs and breaks highlighting major custom content executions with alignment from SVP.
  • Create end of campaign wrap reports and gather learnings for future custom content partnerships.
  • Stay on top of industry trends, best in class media integrations, events, new technologies, unique opportunities

Qualifications & Skills

  • BA/BS Required
  • Minimum of 3+ years of experience working at a media agency and/or marketing relevant industry experience (preferably entertainment industry experience)
  • Knowledge of media planning/buying preferred
  • Stellar interpersonal communication and collaboration skills
  • Strong content/creative development experience
  • Expertise in management of production process for all custom programs, from creation of content to program launch
  • Strategic, creative thinker with the ability to turn ideas into holistic content programs
  • Excellent written and presentation skills - both in structure and content
  • Strong attention to detail, organized, and good management skills
  • History of developing and maintaining production schedules as well as assets formats and specs
  • Able to manage multiple projects and extremely tight deadlines in a high-paced environment
  • Must be a self-starter and a strong problem solver
  • Ability to work well with different personalities and within a team setting
  • Ability to thrive in a fast paced work environment and follow department protocol
  • Strong proficiency in MS Office required, specifically experience in creating detailed spreadsheets using Excel

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide.

Business Unit Overview

Motion Picture Group

Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.

In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles