Job Title:  Director, Retail Marketing

Department:  Marketing & Publicity

Santa Monica, CA, US, 90404


  • Lead the strategy, development and execution of all marketing initiatives at the retail level, including:
    • Title exclusives (unique packaging, gifts with purchase, digital content, etc.) – strategize pricing, create selling guides, work with creative for design, coordinate manufacturing with Ops
    • Promotions – work with sales reps to create seasonal and opportunistic promotions, brief creative services on assets needed to execute (signage, corrugate displays, in-store AV spots), work with marketing to ensure brand consistency/approvals
    • Marketing assets - partner with retailer’s marketing channels and secure placement on social media channels for Lionsgate assets
  • Maintain master asset tracker for top accounts to make sure all teams stay on track with retail specific deliverables (Signage, GWPs, special packaging/steelbooks, social assets, AV, etc.)
  • Attend weekly calls with the digital and packaged sales teams to brainstorm retail opportunities, marketing programs and overall sales trends
  • Maintain comp studio calendar to identify opportunities for promotions and title releases
  • Serve as general hub between sales teams and marketing (disseminate updates of marketing strategy to sales teams on weekly calls, help sales navigate marketing’s geography when assets/title info is needed)
  • Prepare and present sales decks and assets for retailer business reviews
  • Perform store checks at major retailers to see how our items are merchandised and share with team
  • Host weekly calls with the marketing team to brainstorm ideas and make sure assets/deliverables stay on track

Qualifications & Skills

  • Studio level experience preferred; and/or training; and or/ a combination of education and experience
  • 5+ years of experience in consumer packaged goods
  • Bachelor’s Degree
  • Passionate, energetic individual who has demonstrated knowledge of keeping up with fast-paced retail environment
  • The successful candidate must be highly motivated, resourceful, detail-oriented and display strong organizational and interpersonal skills
  • Ability to go above-and-beyond without being asked, eliciting critical thinking with recommendations for process and strategy improvements
  • Project management with attention to detail, highly organized, imaginative with ability to articulate concepts
  • Experience collaborating with internal teams such as Brand Marketing, Sales Planning, Creative Services and Operations
  • Possess highly creative and innovative capabilities
  • Ability to present to business partners and upper level management
  • Computer skills with proficiency in Excel Word & PowerPoint
  • Familiarity with all Home Entertainment Distribution types, including EST, TVOD, SVOD, AVOD, Packaged Media and Non-Theatrical
  • Widespread knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical)
  • A confident and professional written and phone demeanor is a must

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world.  Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.  A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide.

Business Unit Overview

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day
  • 401(k) company matching
  • Reimbursement – Rideshare Program and Tuition (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Nearest Major Market: Los Angeles