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Job Title:  Director, Global Marketing Strategy, Library & Distributed Partners

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate has an immediate opening for a Director, Global Marketing Strategy, Library and Distributed Partners to handle all aspects of Marketing for select titles. This position supports the SVP in designing Lionsgate’s annual catalog release plan to maximize library performance and profitability in line with performance goals set for the Division.

Responsibilities

  • Division’s primary point of contact with assigned Third-Party Distribution Partners, including:
    • Overall business plans, updates & quarterly reviews
    • Title release plans for all formats/windows
    • Trade, retail & consumer marketing plans, assets and budgets
    • Title performance (for priority titles & special releases)
  • Develop promotional partnerships and execute consumer campaigns supporting retail accounts.
  • Review forecasting and data tools to create sound strategies and refine/optimize tactics. 
  • Direct and supervise execution & evaluation of media buys, PR efforts and Social campaigns.
  • Create and manage financial budgets for all projects & promotions coordinated with business plan objectives.
  • Approve all campaign assets for release to consumers and retail, including: metadata, trailers, spots/pre-roll, photography, copy, etc. 
  • Provide post-analysis of performance and execution.
  • Create and present marketing decks to all levels within the organization (including company executives) and external partners (including international distributors).
  • Evaluates catalog performance biannually, compiling best practices, tactical wins and key learnings for divisional education & improvement

Qualifications & Skills

  • Bachelor’s degree in Marketing, Business, or similar discipline preferred; 10 years of marketing experience required; and/or equivalent combination of education and experience
  • Experience in the Entertainment, theatrical, home entertainment or videogame industries 
  • 4-6 years’ experience managing direct reports
  • Ability to go above-and-beyond without being asked, evoking critical thinking with recommendations for process and strategy improvements
  • Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines 

Nice to Haves

  • Agency and/or Retail experience is a plus; direct experience in catalog brand marketing is a plus
  • Familiarity with all Home Entertainment Distribution types, including EST, TVOD, SVOD, AVOD, Packaged Media and Non-Theatrical
  • Widespread knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical
  • Possess highly creative and innovative capabilities
  • Agency and/or Retail experience is a plus; direct experience in catalog brand marketing is a plus
  • Familiarity with all Home Entertainment Distribution types, including EST, TVOD, SVOD, AVOD, Packaged Media and Non-Theatrical
  • Widespread knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical
  • Possess highly creative and innovative capabilities

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide. 

Our Benefits

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
 
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day
  • 401(k) company matching
  • Reimbursement – Rideshare Program and Tuition (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  


Nearest Major Market: Los Angeles