Job Title:  Director, Global Earned Media

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US

Summary of Position

The Director, Global Earned Media & Communications will report to the Vice President, Global Earned Media & Communications as well as work alongside the Vice President, Global Earned Media & Communications to assist in developing and implementing comprehensive publicity campaigns to promote Lionsgate theatrical releases throughout the lifecycle windows.

 

Responsibilities

  • Act as main studio contact for all talent and talent representatives on all publicity campaigns throughout the lifecycle windows beginning with production through Home Entertainment
  • Monitor all talent socials and keep team updated
  • Curate talent timelines and initiate key dates memos
  • Serve as filmmaker contact back up to VP
  • Evaluate demographics of a diverse film slate with Global Publicity team and strategize messaging points and press pitches for each film
  • Work with the International Manager on the delivery of assets with Global Marketing Operations and Visual Communications teams
  • Pitch campaign activities and press opportunities to talent and assist with executing each confirmed interview by the outlet's deadline
  • Work closely with all disciplines and act as talent liaison for each, distributing requests and securing approvals as needed
  • Work with Manager (Taylor Weakly) on scheduling, travel, grooming, and security for all talent press activities and oversee creation of all talent schedules with Global Earned Media & Communications Talent Manager & Publicity Assistant, ensuring all information is accurate and current
  • Work closely with the VP and Corp Communications team to develop Talking Points and Production Notes as well as help facilitate all talent quote and legal approvals for all written materials including Production Notes
  • Provide talent and talent representatives with guidance on publicity strategy and create talking points for press appearances, coaching talent to tailor messaging for each media outlet to maximize campaign value
  • Escort talent to all campaign appearances including talk show appearances, press junkets, Premieres, PA Tours, film festivals and conventions, Award Shows, editorial and creative shoots, and set visits. Must proactively anticipate talent needs during all appearances while managing press concepts, occasionally having to intervene and keep talent on message or manage inappropriate press conduct.
  • Pitch film, talent and film assets to national broadcast shows [entertainment & talk shows] and top tier national print publications, and subsequently negotiate extent of press coverage
  • Oversee and guide material and film sentiment reports with the press manager
  • Oversee on-set press requests with Unit Publicist and manage all filmmaker, executive and talent approvals
  • Source and hire and liaise with Unit Publicists for productions
  • Work with Digital Strategy team to help disseminate Social Media Guidelines to talent during production.
  • Responsible point of contact for all music related initiatives both internal and external
  • Assist in maintaining key campaign documents as it pertains to talent, including Pub Strat, Film Bibles, Timelines, Broadcast Calendars, Talent Timelines and Highlights Reports

Qualifications & Skills

  • Minimum of 4-6 years of experience in a marketing and/or publicity capacity
  • Bachelor's degree in communications or related degree
  • Willingness to work overtime and be flexible with hours.
  • Ability to maintain a high level of confidentiality.
  • Superior communication skills (written and verbal).
  • Ability to interact effectively with all levels of management.
  • Highly organized and detail oriented.
  • Ability to successfully manage multiple projects and deal with deadline pressure.
  • Strong work ethic.

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.


Nearest Major Market: Los Angeles