Job Title:  Vice President, Digital Marketing

Overview

We are seeking a Vice President of Digital Marketing to lead a theatrical campaign team. We are looking for someone who pairs studio-scale execution with ideas the internet wants to discuss.

Reporting to the Head of Worldwide Digital Marketing, this role leads digital and social strategy across major releases from pre-production through release. You will manage a team, agencies and budgets, and partner across the studio.

We want a leader who brings the strange idea that makes a filmmaker ask, “Can we do that?”, then gets it approved and executed without losing its magic. Live inside fandoms, bring taste and humor, and turn constraints into opportunities.

Responsibilities

Campaign Strategy & Creative Leadership

• Own digital and social strategy for assigned films as early as script stage.
• Personally originate bold, culturally resonant ideas; sharpen team and agency concepts with hands-on direction.
• Obsess over the details -copy, design, creators, casting, props, tone and timing - that make ideas work.
• Build persuasive briefs and presentations; move quickly when culture creates an opportunity without losing quality.

Culture, Fandom & Innovation

• Build with fandoms, understanding how communities theorize, organize, joke and iterate.
• Bring fluency in TikTok, Reddit, Discord and emerging platforms.
• Identify new behaviors, technologies, creators and communities early; test small bets.
• Develop creator strategies beyond familiar influencers, finding unexpected talent.
• Give organic social channels a distinct, film-specific voice and point of view.
• Discernment to know when an online conversation doesn’t *not* require a brand’s input.

Filmmaker, Talent & Content

• Build trust with filmmakers, talent and representatives; persuade them to embrace unconventional ideas through thoughtful, tailored pitches.
• Lead content capture strategy and execution across sets, junkets, premieres and shoots, creating authentic, film-specific material.

Team & Executive Leadership

• Lead, coach and develop Directors, Managers and Coordinators while remaining hands-on.
• Identify unconventional talent, nurture original instincts and create an environment where junior voices can take creative risks.
• Integrate campaigns across multiple departments, including publicity, paid media, partnerships and creative .
• Present confidently to senior leadership; manage simultaneous releases and share candid learnings.
• Own budgets, forecasts, agencies and vendors, maximizing impact.

Qualifications

• 10+ years in entertainment marketing, digital/social, advertising or creative strategy, with standout work.
• Experience leading teams, major campaigns, agencies and budgets, in entertainment or at an agency.
• A portfolio demonstrating ideas you personally originated, not just oversaw.
• Deep understanding of fandoms, creators, emerging platforms and internet culture.
• Proven ability to sell ambitious ideas to filmmakers, talent and executives.
• Exceptional creative judgment, writing, presentation skills; willingness to travel.

Additional Requirements

This position requires five (5) days per week in office.

About Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Motion Picture Group

Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster’s Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching

Compensation

$180,000 - $200,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.